BE OUTSIDE

Summer Is Ours is a filmabdi cultural phenomenon that captures the black experience of Londoners and showcase the importance of being outside for your wellbeing.

The ad itself follows a character who is feeling disconnected from life. He encounters dr.FilmAbdi, who prescribes him to ‘Be Outside’ and enjoy life.

The ad showcases the character's journey as he discovers the beauty and joy of spending time outside with friends, family, and loved ones.